F-150 owners, according to Ford, can handle some changes, but not too many all at once. That’s a not-so-thinly veiled jab at Elon Musk’s Tesla Cybertruck, which does look like both of those things, but also some of the other EV trucks coming down the pipeline, like Rivian’s R1T, which will officially debut in June, that may be off-putting in their futuristic aesthetics to pickup buyers who prioritize utility over the latest technology.
“When we were designing the F-150 Lightning, our customers told us that they want something modern and advanced, but did not want their truck to look like a doorstop or a spaceship,” said Jasen Turnbull, the marketing manager for the vehicle. The F-150 Lightning is a gigantic gamble for the automaker - trying to convince American buyers an EV is just as good if not better than the best-selling gas-powered truck of the last 40-some years - so in many respects other than the power source, Ford is playing it safe, familiar and comfortable. That’s seemingly all part of the game plan, though. While all these features may be exciting to current truck owners who haven’t been paying attention to the auto industry’s increasing electrification, for EV followers, these are par for the course. It’s a major milestone among EV pickups, a sector that has been delayed and continuously anticlimactic, but the livestream announcement felt vaguely familiar to previous reveals, with Ford touting the Lightning’s instant acceleration, quick 0-60 mph time and ginormous frunk, or front trunk ( that’s where the engine used to be!). Trucks with a larger battery have a range of up to 320 miles.On Wednesday night Ford officially unveiled the F-150 Lightning, the highly anticipated electric version of their F-Series truck. Starting this fall, Ford on Tuesday also said the electric range of F-150 Lightning models with a standard battery is expected to increase by 10 miles to 240 miles. A spokeswoman for the company said deliveries of new orders are scheduled to begin this fall. Ford has only sold about 4,400 vehicles since beginning deliveries in May. It's unclear how long customers will have to wait for a new truck after they place an order. The company late last year announced it had closed orders for the vehicle after receiving more than 200,000 nonbinding reservations for the truck. Raw material costs for batteries for electric vehicles more than doubled during the coronavirus pandemic, according to a recent report by consulting and research firm AlixPartners.įord's pricing increases come ahead of the automaker on Thursday reopening ordering for the F-150 Lightning.
Tesla also has raised pricing this year on its vehicles.
General Motors previously raised the price of its Hummer EV pickup by $6,250, while EV startups Rivian Automotive and Lucid increased the costs of their vehicles substantially more than that. Prices exclude taxes and shipping/delivery costs.įord is the latest automaker to increase pricing of their newest electric vehicles amid rising inflation and commodity costs. The starting prices for the 2023 F-150 Lightning will now range from about $47,000 to $97,000, up from roughly $40,000 to $92,000 for the 2022 model year.
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